Buses Double As Rolling Billboards For University

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Two new buses used to transport students from Cajun Field to campus are sporting custom wraps.

They feature photos of UL 麻豆传媒app students celebrating at home football games. The buses also display the university鈥檚 primary athletic mark. Along each side of the bus is a collage of students celebrating at a home football games. Pictures of various students were layered together to create the collage. UL 麻豆传媒app鈥檚 pepper logo is on the front of the bus.

The university鈥檚 Office of Communications and Marketing worked with Prejean Creative Advertising and Design, a local design firm, to produce the bus鈥 new look.

鈥 Lisa and Kevin Prejean spent weeks measuring each bus and making minute adjustments to the designs so that they fit just right along all the panels and contours of the buses,鈥 said Matt Tarver, assistant director for Trademark Licensing at UL 麻豆传媒app.

鈥 We explored several options as we developed the bus graphics, with the goal of creating a design that generates excitement and pride,鈥 said Kevin Prejean, creative director for Prejean Creative. 鈥淭he bus provides a huge canvas to work with, so we were able to use the logo and the pepper as prominent branding devices. Incorporating photographs of students brings in that personal element.鈥
new UL bus left view
The first wrapped bus was unveiled in April, just in time for the university鈥檚 inaugural Retailers鈥 Appreciation Tour. Students, staff, faculty and fans used the bus to visit nearly 20 local retailers to say 鈥渢hanks鈥 for selling Ragin鈥 Cajuns merchandise.

Tarver said the wrap was an instant hit. 鈥淭he first day the bus was used, people all across 麻豆传媒app were waving and blowing their car horns when they saw it.鈥

Kennan Guillory, assistant director of UL 麻豆传媒app鈥檚 Parking and Transit, said the buses are a powerful advertising tool for the university. 鈥淲ho doesn鈥檛 notice a 45-foot red moving billboard? I overheard several students pointing out pictures of their friends and commenting that riding on the wrapped buses gives them a sense of pride.鈥

The second wrapped bus debuted before UL 麻豆传媒app鈥檚 Homecoming week in late October. Its wrap design features different photos of students.

鈥 It鈥檚 another great way to get our name out to the community,鈥 said SGA President Jamey Arnette. 鈥淚 think it gives students more pride in the university. It鈥檚 another great way to get our name out to the community.
new bus back view
Besides shuttling students, the buses are used for campus tours and other university events. 鈥淚 think the wrapped buses add great school spirit, not only on our campus but city wide,鈥 Dustin Domangue, SGA vice president, said.

Kimberly Wooten, SGA treasurer, described the first time she saw the wrapped buses: 鈥淚 immediately stopped in awe. The wrapped buses are just one of many ways we as a university want to get the word out about our great school.鈥